Industries

Transport & Travel

Technology is bringing enormous change to transport & travel. Each change comes with its own idiosyncrasies, but most have something in common: They can only be implemented effectively, at-scale, after preparatory work to firm-up the technology foundations.

Removing the roadblocks to real transformation

It’s been a tumultuous time in transport and travel.  In 2020, COVID decimated worldwide demand, and many operators have yet to fully-recover. Meanwhile ubiquitous 5G and free travel apps and data have made customers more demanding.  Fuel prices soared in 2022, and since then advances in videoconferencing, Augmented Reality and AI have made demand for travel more elastic—so costs can’t simply be passed-on to customers who are happy-enough at home.

The industry has responded with cost refactoring, sustainably-fuelled, digitally-enabled vehicles, sharing platforms, and multi-model city-travel schemes.  But these and other innovations present digital & data challenges.

Realistic, rigorous & straight-talking

It’s not trivial to get the best out of your technology investments, so outside expertise is often invaluable.

We have decades of technology transformation experience in multiple transport industry segments.

We pride ourselves on our authenticity, and our curiosity and commitment to your problems.  We’re easy to work with, keeping everything as simple as it can be.

We’re keen to help with the challenges we expect you to face, such as:

Making the business case for innovative investments: Struggling to justify investments in innovation amidst tight margins, fluctuating demand, and cyclical investment patterns.

Sensibly meeting demand for work: Challenges in allocating resources sensibly when cost controls limit the ability to pay market rates, and some needs are too complex or volatile for external sourcing.

Understanding existing services for transformation: Grasping the relationships between existing services and the user experience, hindering confident service transformation.

Creating product-inspired operating models: Encouraging accountable ownership to get technology investment under proper delegated management, to pay-down technology debt.

Making informed decisions about data exploitation: Encountering difficulties in navigating vast amounts of data to make informed decisions while ensuring accuracy, security, and compliance with regulations.

If you would like to speak to one of our industry experts email contact@masonadvisory.com. Find out more about our services.


“I’d like to take the opportunity to thank you for the work that you have completed. You brought a sound level of judgement and expertise to the task and I’m grateful for how you always made yourself available as our needs changed.”

Anthony Atkins, Team Leader – National Highways